Digital Marketing for Business Owners & Managers

This one day training seminar bringing together 8 top Irish Online Marketers to teach participants the latest tools, techniques, and tactics to improve their marketing online. The participants will learn how to create a clearer digital strategy, drive stronger engagement on social media, and increase sales online, no matter what industry they're in.

This seminar is intended for anyone in a marketing/sales role or running an existing business.

What will you learn at the seminar

DIGITAL STRATEGY

From your social media to your website, creating a digital strategy keeps you from throwing ides on the wall and crossing your fingers that they stick. With clearer digital strategy, you can connect your business objectives to measure your successes and failures.

VIDEO MARKETING

CONSUMERS PREFER VIDEO... We all know video content is rampant, consumption is on the rise and successful marketers need to get out in front of it. Especially with 72% of people would rather use video to learn about product or service. We will discuss the trends, tactics and techniques to succeed in video marketing.

SOCIAL MEDIA

How do you communicate instantly with consumers online? Social Media. We will show you the latest social media business features, teach you how to market in real time, understand your brand's voice and make genuine successful content.

SOCIAL SELLING

How to utilise LinkedIn and other social media platforms to close more sales and build your personal brand. How to utilise Social Collaboration, External Listening & External Participation - to build relationships and positively impact future buying decisions.

GOOGLE ADVERTISING

Learn the latest google marketing solutions and how to improve your google adwords and display campaigns.

SEARCH ENGINE AND CONVERSION OPTIMISATION

Best place to hide a dead body? On the 2nd page of Google. We will detail how to rise in the ranks to the top of search-engine results as well as how to convert your website visitors into paying customers.

This course is facilitated by the Amplify Digital Conference (www.amplifydigitalconference.ie)

The Speakers are: 

Eoin Cahill - Account Manager, Google Marketing Solutions UK

Judy Hopkins - Partner at Hopkins Communications

Melanie Boylan - Social Media Manager of Irish Tech News

Nathan Adams - Instragram Influencer & CEO of RMPM

Gearoid Buckely - Senior Demand Generation Manager at LinkedIn

John Caldwell - MD at CreatorSEO

Lisa Coughlan and Michael Enright at Core Optimisation